Advertising and Public Relations in 2009

The Internet offers great value when it comes to investing in branding or marketing your business. On-Line Marketing, when done smartly, will allow you to get the maximum bang from advertising and public relations budget. Only television offers so many ways to engage all the senses but at a far greater level of investment. Share information, services, products or your company has never been easier.

All most all content developed for Internet channels can be used on other media channels. Many pages can do double duty as a flyer or brochure. Audio and video clips can be used on television, cable and radio. The digital age has brought us all these advances and made them more affordable. I am a small businessman as well. The ability to create new customers and friends world-wide can only enhance your circle of influence which is all you really want to do.

Let me help you use exciting multimedia tools and the Internet to get your message out!

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Web Design - On-Line Marketing Strategies

With few exceptions, all businesses need some level of an Internet presence. This is especially the case if none or more of your competitors is already using a web site or some other on-line channel to drive their business. Of all the ways to advertise to all the zip codes you want to do business with, a smart, but simple web "brochure", is the most informative and least expensive way to get your message out.

Phone books have color, but no sound or video and triple or better a website's initial investment. How much would three full pages of phone books cost per month? Can you do three pages including a contact form to collect data for as little as $149? First thing I would suggest, get enough of a phone book add to post your website address in bold. There has been a new "411" for a while and some time in the future, all phones will be able to opt into a web page when a phone number search is done on-line.

Other ways to advertise your business, service or product include television, radio, newspapers, magazines and mail. They have all worked for some businesses with varying degrees of success. Of all media channels mentioned, the Internet is the most affordable to penetrate with your message or product and offers the largest audience. Regardless if your target audience is one zip code or crosses international frontiers, Let me help you get your business on-line.

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Audio Production - Stimulate the mind with sound

Overcome sensory "under load" by adding impact to all your on-line presentations. Sound files on your site can describe product, specials, share "how-to" information, the possibilities are endless. Jingles are the oldest of the best examples of how sound has commanded the public relations and advertising efforts since the invention of the recordable disc. We all can conjure up a short "rif" of some commercial we saw decades ago. You can use the power of sound the same way.

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Embeded Video - Let visitors read, watch and listen!

Add the Impact of Video to your website!

Your site does not have to be a silent billboard describing your product, service or business. Video adds impact and I can help you do it to suit even modest budgets.

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Embedding video into your website helps drive your marketing message home about your company, service or product. Even a short video can create a personal bond with your site visitor that will help them choose you over a competitor. Embedded video offers some outstanding cross marketing and cross branding opportunities as well. Imagine your own channel, not much unlike a television channel, that can be used to drive your business to your neighbor or a vendor on the other side of the world.

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Graphics And Logo - Fundamental artistic building block.

The simplest messages are consumed visually. Great visual messages stick like peanut butter to the roof of one's mouth. We all have absorbed the art of many products and can see them even if the product is not in front of us. Those are examples of marketing done well. I can help you get your visual marketing cues "done well". From logos, business cards to full sized billboards, if you have a need for custom graphics to power up your marketing efforts, call me immediately!

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Engaging eCommerce - The easiest store ever built.

Many of the purchases made by consumers today are based on impulse and emotion. If you have a great product or service, I implore you to make it easy for your customer to but them and an on-line eCommerce store is the way to do it. No longer do you have to have complicated relationships with banks and additional services to get your product sold online. There are many services that can be integrated into your website that will allow you to help your customer to buy when he or she is ready. Call for more information on just how affordable it is to enable "click to buy' on your website!